yellow pages value-add
Hello Boom888, thanks for sharing. Maybe you saw this also?
In presentations at the kickoff event, each of these industry experts noted key aspects of the factual arguments this effort will present:
Dr. Dennis Fromholzer: “….the value of a lead from print yellow pages is 25X more valuable than a click to an online ad”
David Goddard: “….people where saying print was dead 10 years ago. We project the print/digital revenue mix will not reach 50/50 until 2018 at the earliest…”
Paul Gordon: “…the reality is the industry isn’t knocking down trees solely to make paper for its products”
Steve Sitton: “…print is not dying on schedule as many said it would. Our research has found that the migration to digital is slowing. That’s a very inconvenient truth”
Read more at http://www.stockhouse.com/bullboards/messagedetail.aspx?p=0&m=31740367&l=0&r=0&s=YLO&t=LIST#7D682I6kXvZIY4KY.99
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