ShopWise Continues to Help Canadians Find Local Deals With One of the Largest Deals Inventory in Canada

TORONTO, ONTARIO — (Marketwire) — 05/28/12 — Yellow Pages Group (YPG) today announced that it has enhanced the ShopWise mobile app that pinpoints the hottest deals on products and services nearby a given location. ShopWise helps Canadians shop smarter and save time and money by allowing them to benefit from deals around them using one of the largest deals database in Canada.

ShopWise’s unparalleled deals inventory offers thousands of deals weekly from major retail chain stores to small, local boutiques. This shopping application complements other mobile applications within the Yellow Pages Group network, which are a major driving force of the Company’s ongoing digital transformation.

To ensure Canadians never miss a deal, some of the new enhancements to ShopWise include (for iPhone users only):

--  New browsing functionality by coupons and freebies 
--  Rate deals - users can now share their thoughts 
--  Create shopping lists and view the deals related to the items in lists 
--  Add stores to your favourites.

“ShopWise continues to be a huge hit and answers a definite need for Canadians to find nearby deals for the products and services they want while they are on-the-go”, said Nicolas Gaudreau, Chief Marketing Officer, Yellow Pages Group. “ShopWise clearly illustrates the ongoing digital transformation of Yellow Pages Group and represents another innovative, high-value product which helps advertisers reach the right customer at the right time with the right offer”.

The launch of ShopWise in fall 2011 was incredibly successful with more than 100,000 downloads of the iPhone app in less than four weeks, and users giving it a 4.5 out of 5 rating on the Apple Canada App Store. ShopWise was featured on the Apple App Store as Best App of the Week. ShopWise also ranked among best Canadian Apps and stole the first place in the Buy Stuff category.

Whether they are looking for a specific product or simply browsing to find deals around them, ShopWise allows Canadians to find deals in a variety of ways. ShopWise is a free application, available to iPhone, Android and Blackberry (OC 6.0 and higher) users or at www.shopwise.ca. To view a video showcasing how ShopWise helps Canadians shop smarter, click here.

About Yellow Pages Group

Yellow Pages Group is a leading digital company in Canada. The Company serves approximately 340,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX:YLO) which owns and operates some of Canada’s leading properties and publications including Yellow Pages(TM) directories, YellowPages.ca(TM), Canada411.ca and RedFlagDeals.com(TM) The Yellow Media Inc. network of online properties reaches over 8 million unique visitors monthly.