Key Takeaway
Grow your business like a prize-winning pumpkin: plant many seeds, identify the strongest vine, ruthlessly remove everything else, and nurture what remains with all your resources. Your best clients and top offerings deserve all your attention.
The Review
Michalowicz uses the metaphor of growing a prize-winning pumpkin to teach business owners how to grow a remarkable business. Just as champion pumpkin growers plant many seeds but ruthlessly prune all but the strongest vine, entrepreneurs should identify their best clients and offerings, kill off the rest, and pour all their energy into what is working. The Pumpkin Plan provides a framework for identifying your sweet spot, firing bad clients, systematizing your best work, and scaling what makes your business unique.
Book Details
The Pumpkin Plan by Mike Michalowicz
Published
2012
Pages
240
Rating
4.5/5
Copies Sold
200,000+
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