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The Thesis
Gill identified GameStop as a deep value play trading below liquidation value, with potential catalysts from new console cycles and e-commerce pivot, and shared his thesis transparently online.
The Story
Keith Gill, known as "Roaring Kitty" on YouTube and "DeepF***ingValue" on Reddit, was a financial analyst at MassMutual who began buying GameStop stock and call options in 2019 when shares were trading around $5. His thesis was straightforward value investing: GameStop was trading below its liquidation value, the market was overly bearish due to the narrative that physical game retail was dead, and new gaming console launches would drive near-term revenue. He posted regular updates on Reddit's WallStreetBets, transparently sharing his positions and analysis.
By January 2021, his thesis attracted a massive following, and a combination of fundamental catalysts and historic short-squeeze dynamics sent GameStop's stock price from $20 to nearly $500 in a matter of days. Gill's initial investment of approximately $50,000 grew to over $48 million at peak values. What made his trade remarkable wasn't just the return — it was the transparency and intellectual honesty of his approach. He did genuine fundamental analysis, shared it openly, and held through extreme volatility. Congressional testimony confirmed he was simply a retail investor who did his homework and believed in his thesis.
Key Insight
Do your own research, share your thesis transparently, and have the conviction to hold when your analysis tells you the market is wrong — regardless of what the crowd thinks.
“I'm not a cat. I am not a hedge fund. I like the stock.”
Keith Gill (Roaring Kitty)
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