Solocal is often held up as the global directory company that has most successfully transformed itself from traditional to digital. Therefore recruiting a top Solocal executive to run YPG should come as no surprise.

Montreal (Quebec), October 21, 2013 – Yellow Media Limited (TSX: Y) announced today the appointment of Julien Billot as President and CEO effective January 1, 2014.

Following a global search, Mr. Billot was selected due to his record of successfully leading digital transformations in traditional media companies, his accomplishments in generating digital revenue growth, and his knowledge and experience with global digital media industry trends in both web and mobile.

Mr. Billot brings over 20 years of experience in executive level positions within the global media industry, most recently at Solocal Group (formerly PagesJaunes Groupe), the incumbent local search business in France. During his tenure as Executive Vice-President and Head of the Media Group, total revenues from digital products grew from 35% to 58% with a demonstrated increase in digital product profitability margins.

He saw similar success as CEO of the digital and new business group of Lagardère Active where he grew the division’s global digital business, multiplying digital revenues for Lagardère Active six times over in a three year period. He also oversaw the successful acquisition and integration of several start-up businesses.

“We interviewed several highly-qualified candidates in Canada and from around the world. Our key focus was to identify a senior leader with experience in executing and delivering digital transformations, a deep understanding of the media industry as well as a keen knowledge of the challenges facing traditional local search enterprises,” said Robert MacLellan, Chairman of the Board of Directors of Yellow Media.

“A thorough interview process and an assessment by the entire Board have shown Julien to be an accomplished executive with proven ability to deliver on mandates, execute on established strategies and generate business revenue growth. Additionally, he’s also well-versed in leading comprehensive change initiatives across large-scale corporate cultures to successful completion,” continued McLellan.

“Yellow Media holds an iconic brand in Canada and has already successfully entrenched itself in the Canadian digital marketing landscape,” said Billot. “It’s an exciting period in this company’s history and I’m looking forward to working with the Board, management, employees and all other stakeholders to further the company’s digital transformation.”

Mr. Billot replaces Marc P. Tellier who left the company in August.

Please note that an analyst call will be held the week that Mr. Billot assumes his new role. Further information will be provided at a later time.

View Mr. Billot’s full biography or download photo.

About Yellow Media Limited
Yellow Media Limited (TSX: Y) is a leading media and marketing solutions company in Canada. The Company owns and operates some of Canada’s leading properties and publications including Yellow Pages™ print directories,YellowPages.ca™, Canada411.ca and RedFlagDeals.com™. Its online destinations reach 8.7 million unique visitors monthly and its mobile applications for finding local businesses and deals have been downloaded over 5.9 million times. Yellow Media Limited is also a leader in national digital advertising through Mediative, a digital advertising and marketing solutions provider to national agencies and advertisers.

Contacts

Media
Fiona Story
Senior Manager, Public Relations
Tel.: (514) 934-2672
fiona.story@ypg.com

Investors
Amanda Di Gironimo
Senior Manager, Corporate Finance and nvestor Relations
Tel.: (514) 934-2680
amanda.digironimo@ypg.com

BIOGRAPHY
Julien Billot
President and CEO

Julien Billot is an executive with extensive experience in the marketing, media and mobile industries, with a track
record of successfully executing print to digital business transformations.  He is formerly Executive Vice‐President,
Head of Media and Member of the Executive Committee of Solocal Group, (previously PagesJaunes Groupe), the
publicly traded and incumbent local search business in France.
Julien joined Solocal Group in 2009 overseeing its media properties, including web, mobile and print. His mandate
was to stabilize the print product audience and to move the company’s digital transformation forward. In four
years, under his leadership, total revenues from digital sources grew from 35% to 58% of total revenues as of the
most recent fiscal year 2012. He also demonstrated a proven ability to increase digital product profitability
margins. Julien also lead the launch and growth of Solocal tablet services as well as its mobile applications, which
currently boast 24 million downloads. Additionally, he oversaw the successful integration of acquired start‐up
businesses, Fine Media, 123 people, AvendreàLouer.
Mr. Billot lead a similar transformation during his tenure as CEO of the digital and new business group of Lagardère
Active, a multimedia branch of Lagardère Group holding brands such as Elle Magazine. Tasked with growing the
division’s global digital business, in three years he multiplied digital revenues for Lagardère Active six times over.
Julien also spent 13 years in senior management positions at France Telecom, notably as Chief Marketing Officer
for Orange, the company’s mobile subsidiary, where he launched 3G services in France in 2004, including Mobile
Television and sealed several Mobile Virtual Network Operator Partnerships (Télé2, M6 Mobile by Orange, Virgin
Mobile). He also headed the delivery of Mass Market Orange France P&L representing 80% of Orange France
revenues and EBITDA (€6 billion revenues, €3 billion EBITDA).
Julien has also sat on the Board of Directors for leading media groups such as Sporever Group, Telekom Polska,
Newsweb, Doctissimo, Le Monde Interactif, Lagardère Active, Relaxnews and Turf Editions. He was president of the
Board of News Republic, a global news provider for mobile and a director for digital industry associations in France
such as Mobile Marketing Association France, Fondation Télécom, Conseil Stratégique des TICs, and Prix des
Technologies de l’Information.
Mr. Billot is a graduate of École Polytechnique (Paris) and from Telecom Paris Tech. He also holds a postgraduate
diploma (DEA) in Industrial Economics from the University of Paris‐Dauphine.
A French citizen fluent in English, Mr. Billot is married and has one child. He is also an accomplished classical
pianist, former rugby player and an avid tennis player.

INTRODUCTION